Top 5 Social Apps Performance in Turkey Q4 2021

In the fourth quarter of 2021, the top 5 social apps in Turkey showed significant variations in their performance metrics. Here’s an overview of the trends for TikTok, Instagram, Facebook, X, and Litmatch—Make new friends.

TikTok saw a consistent increase in weekly downloads, peaking at around 321K in the week of December 20. Revenue fluctuated, reaching a high of approximately $295K in late October. Active users remained relatively stable, hovering around 26M throughout the quarter.

Instagram experienced a steady rise in downloads, peaking at 318K in the final week of December. Revenue showed minor fluctuations, peaking at $3.7K in late October. Active users remained consistently high, around 34M to 35M during the quarter.

Facebook maintained a steady download rate, with a peak of 179K in mid-December. Revenue varied, peaking at $9.4K in late October. Active users showed a slight increase, ending the quarter at approximately 35M.

X saw a steady increase in downloads, reaching a peak of 161K in mid-December. Revenue was minimal, with the highest weekly revenue recorded at $19 in early October. Active users remained stable, around 13.5M to 14M.

Litmatch—Make new friends showed a significant rise in downloads, peaking at 105K in mid-November. Revenue increased steadily, reaching approximately $16K in late December. Active users also saw an upward trend, ending the quarter at around 142K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the social app market in Turkey. For more detailed analytics and trends, visit Sensor Tower.